Archive of iTunes Rumors

Apple today added banners to the App Store and iTunes Store on Mac and iOS devices as well as its homepage allowing customers to donate to Mercy Corps to support those who have been affected by massive flooding in Kerala, India.

Flooding began in Kerala earlier this summer with the arrival of monsoon rains, and picked up again on August 8 following days of torrential downpour. Approximately 420 people have died since the flooding began, and more than a million are living in relief camps.


Apple is allowing customers to donate to Mercy Corps using credit and debit cards that are already on file with the iTunes Store and App Store for a no-hassle donation process. Apple customers can donate $5, $10, $25, $50, $100, or $200, 100 percent of which goes to Mercy Corps.

Apple often uses the iTunes Store and App Stores to raise money for charity during major disasters. Apple recently collected money on behalf of the American Red Cross to help fight California wildfires, and Apple has also collected donations for major disasters like the 2015 Nepal earthquake, the 2013 Philippines typhoon, Hurricane Sandy in 2012, the 2011 Japan earthquake and tsunami, and the 2010 earthquake in Haiti.

Mercy Corps is a global humanitarian aid organization that says its mission is to "Alleviate suffering, poverty and oppression by helping people build secure, productive and just communities."

From the period between August 13 to August 20, Kerala received 18.5 inches of rainfall, an above average amount caused by two bands of heavy rain exacerbated by areas of low pressure in the Western Ghats mountain range, according to NASA.


Rain has started to abate this week, allowing rescue and relief operations to deal with the devastation the flooding has caused.

For those who do not want to donate through Mercy Corps and iTunes, there are other options. The government of Kerala is accepting direct money transfers and has set up a website where people can donate using credit and debit cards.

Other relief organizations working in Kerala are also accepting donations, including Oxfam India, Goonj, and Habitat for Humanity India.
Apple today added banners to the App Store and iTunes Store on Mac and iOS devices allowing Apple customers to donate to the American Red Cross to support those who have been affected by the fires that have devastated Northern California.

Impacting Shasta County and the town of Redding, the Carr Fire has become the sixth most destructive fire in California's history, ripping through more than 125,000 acres and destroying or damaging over 1,500 homes and buildings. Other smaller fires, such as the Ferguson Fire near Yosemite National Park, are also raging in California due to the hot, dry weather.


The Carr Fire started on July 23 after a car caught fire on California State Route 299. Six people have been killed, including two firefighters. The fire is 39 percent contained at this point, but high winds expected this weekend could hamper efforts to put it out.

Apple is allowing its customers to donate using credit and debit cards that are already on file with the iTunes and App Stores, for a simple, no-hassle donation process. iTunes and App Store users can donate $5, $10, $25, $50, $100, or $200, 100 percent of which goes to the American Red Cross.

Apple often uses the iTunes Store and App Stores to raise money for charity during major disasters. Apple collected donations on behalf of the American Red Cross during the 2015 Nepal earthquake, the 2013 Philippines typhoon, Hurricane Sandy in 2012, the 2011 Japan earthquake and tsunami, and the 2010 earthquake in Haiti.

This is the second year that Northern California has been hit with major fires, and last year, Apple donated $1 million towards relief efforts following the fires that devastated Napa, Sonoma, and Santa Rosa, California. Apple also donated another $1 million towards Southern California fire relief efforts back in December.

Fire season in California typically lasts through the late summer and well into October, with scorching temperatures, dry weather, and high winds reacting with dry brush caused by drought. This July, areas in Northern California have seen unusually high temperatures leading to an early start to fire season.
Apple has announced that, starting June 30, customers will no longer be able to change their iTunes or App Store payment information from devices running iOS 4.3.5 or earlier, OS X 10.8.5 or earlier, or Apple TV Software 4.4.4 or earlier.


In an email to customers who may be impacted, Apple said it is implementing this change to continue to ensure that their financial information is protected when they make purchases on the iTunes Store or App Store. For emphasis, this appears to be a proactive move, not the result of a security breach.

Given how old the affected software versions are, relatively few customers should be impacted by this move. iOS 4.3.5 and Apple TV Software 4.4.4 were both released in 2011, while macOS 10.8.5 was seeded in September 2013 as the final update to what was then called OS X Mountain Lion.

If you're using one of these versions on your device and need to change your payment method, Apple says to update your device to the latest version of the software. Of course, this may not be possible on older devices that have been phased out, in which case a newer device with newer software must be used.

The full email to customers courtesy of MacRumors reader Rich:
On June 30, 2018, Apple will implement changes to continue to ensure your financial data is protected when you make purchases on the iTunes Store or App Store.

Our records show that you may be accessing the store from an older version of iOS, macOS, or Apple TV software:

- iOS 4.3.5 or earlier
- macOS 10.8.5 or earlier
- Apple TV Software 4.4.4 or earlier

To be able to change your payment information with devices running the software listed above, you'll need to update to a more recent software version.
The email was also shared on Reddit.

Apple provides more details, instructions on how to update to the latest version of iOS, macOS, and Apple TV software, and steps to change your payment method, in a support document related to this change.

Update: As noted by MacRumors forum member Cdbrawn, this change appears to be in line with the PCI-SSC's requirement that all businesses processing payments online must transition to TLS 1.1 encryption or better by June 30, 2018. The affected iOS, OS X, and Apple TV software versions use TLS 1.0.
Apple today updated its iTunes Remote app for iOS devices to version 4.4, introducing a redesigned look and support for the iPhone X, Apple's newest flagship device.

The iTunes Remote app is designed to allow iPad and iPhone users to control their iTunes libraries from anywhere in the home, accessing music, TV shows, movies, Podcasts, playlists, and more. The app can be used to send music to AirPlay speakers and group speakers together to play music in multiple rooms at the same time.


Apple recommends that customers who download the Remote 4.4 update pair it with iTunes 12.7.5, which is the latest version of iTunes on the Mac.

In addition to a redesigned look, the iTunes Remote app update offers unspecified stability and performance improvements.

iTunes Remote can be downloaded from the App Store for free. [Direct Link]
Apple today released an updated version of iTunes, iTunes 12.7.5, which the company says introduces minor app and performance improvements.

The iTunes 12.7.5 update has been released alongside iOS 11.4, tvOS 11.4, and watchOS 4.3.1. Apple has a macOS 10.13.5 update in the works, but has not released it as of yet.

iTunes 12.7.5 can be downloaded from the Mac App Store for free using the Software Update function.

iTunes 12.7.5 comes two months after Apple released iTunes 12.7.4, an update that introduced a new music video experience for Apple Music, adding a music video section to Apple Music in iTunes.

iTunes 12.7, released in September, was the last major update to iTunes, eliminating the built-in App Store to focus solely on music, movies, TV shows, podcasts, and audiobooks.
Apple's services category has continued to see rapid growth and it is becoming an increasingly important revenue driver for Apple.

In the second fiscal quarter of 2018, Apple's services brought in $9.19 billion in revenue, up 31 percent compared to the $7 billion in revenue services earned in the second quarter of 2017.


For the last several quarters, Apple's services revenue has grown so quickly that Apple sets a new record with each earnings announcement, and the second quarter of 2018 is no exception. Apple's services category includes iTunes, the App Store, Apple Music, iCloud, Apple Pay, and AppleCare.

Apple CEO Tim Cook said that in Q2 2018, the App Store, Apple Music, Apple and iCloud set all time revenue records. Apple Music set a new record for both revenue and paid subscribers, which, as was announced recently, has hit 40 million.

Apple's paid subscriptions surpassed 270 million, up 100 million from a year ago and up 30 million in the last 90 days alone.

Recently, Morgan Stanley analyst Katy Huberty predicted that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth.

Huberty estimated that services revenue is at $30 per device, with just 18 percent of Apple's total device install base subscribing to paid Apple services, leaving a lot of room for growth in the coming years.

Apple in 2016 set itself a goal to double its services revenue by 2020, and the company is well on its way towards hitting that goal. Apple in 2016 earned $24 billion in revenue from services, so the double goal is $48 million.
iTunes, Apple's software for downloading, purchasing, and managing content on iOS devices and playing Apple content on Macs and PCs, is now available for download through Microsoft's Windows 10 Store.

Microsoft first announced plans to bring the iTunes app to the Windows 10 Store in May 2017, and said at the time that the app would be available by the end of 2017. In December, though, an Apple spokesperson said that the two companies would not hit that deadline.


"We have been working with Microsoft to deliver the full iTunes experience to our customers and we need a little more time to get it right," Apple said.

iTunes has been available on the Windows platform for many years as a standalone download for most Windows users, but its addition to the Windows Store will make it easier for Windows users to find the software. Windows 10 S users have not been able to download the iTunes software as the mode only supports software downloaded from the Microsoft Store, so this will be a welcome addition for those Microsoft customers.

The addition of iTunes to the Windows Store is a win for Microsoft, as iTunes is reportedly one of the apps that Windows users search for most often.
Apple has updated its special enterprise-focused version of iTunes that still has a built-in App Store for those who need it.


Download links for iTunes 12.6.4.3 have been quietly made available in an Apple support document related to deploying iPhone and iPad apps in a business environment with iTunes on Mac or Windows PCs.

The update was prepared on March 20 and released on Tuesday, according to German blog iFun.de. The version doesn't include new release notes, so it is likely a minor update with bug fixes and stability improvements.

Apple removed the App Store in iTunes 12.7 last September, but it released iTunes 12.6.3 shortly afterwards for business customers or anyone who might still need to use the desktop software to install iOS apps.

Those who have already downloaded iTunes 12.6.3 will likely not be prompted about the iTunes 12.6.4.3 update, so they'll have to update manually by downloading and installing the new version from Apple's support document.

iTunes 12.6.4.3 can be downloaded by anyone, including those who have already installed iTunes 12.7. If at any point users want to update to iTunes 12.7.4 or later, they can do so manually from the main iTunes download page.
Apple today released an updated version of iTunes, iTunes 12.7.4, which introduces a new music video experience for Apple Music. A music video section lets users discover new and popular music videos in the Browse section of Apple Music, and there's an option to create Apple Music playlists for videos.


Apple's full release notes for iTunes 12.7.4 are below:
iTunes now includes a new music video experience for Apple Music. Find what's new and popular in Music Videos within Browse, and play videos back-to-back with music video playlists.
Today's iTunes update can be downloaded from the Mac App Store for free using the Software Update function.

iTunes 12.7.4 follows iTunes 12.7.3, a January update that introduced support for HomePod. iTunes 12.7, released last September, was the last major update to iTunes, eliminating the built-in App Store to focus solely on music, movies, TV shows, podcasts, and audiobooks.
Apple's services revenue is growing at a rapid pace and is on track to be the company's primary revenue driver in the future, according to a note Morgan Stanley analyst Katy Huberty shared with investors this morning (via Business Insider).

Huberty believes that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth. The iPhone, meanwhile, will make up just 22 percent of revenue growth during the same time period, despite the fact that it's contributed 86 percent of Apple's revenue growth over the past five years.

Although "over the last five years, the vast majority (86%) of Apple's 8% annual revenue growth was driven by iPhone sales, it is through monetization of Apple's Services business that we see the company still generating mid single digit revenue growth," she said.

Huberty estimated that roughly 60% of revenue growth is now attributable to services. That, coupled with wearables, like the Apple Smart Watch, "will drive almost all of Apple's growth over the next five years," she added.
For the last several years, Apple's services category has been setting continual quarterly revenue records thanks to its rapid growth. In the first fiscal quarter of 2018, for example, services brought in $8.5 billion, up 18 percent year over year.

The services category includes iTunes, the App Store, Apple Music, iCloud, Apple Pay, and AppleCare.

According to Huberty, services revenue is at roughly $30 per device, up from $25 two years ago, but that might not be an accurate reflection of actual spending. Most Apple users do not currently pay for services, which could mean that revenue per active user is well above and "possibly double" the $30 metric.


Just 18 percent of Apple's total device installed base subscribe to paid Apple services, which means there's a lot of potential for growth in recurring revenue sources. Apple Music, iCloud, and Apple Pay are all services that Huberty believes have yet to be fully monetized.

Apple Music, as an example, has seen considerable growth since its launch and now boasts over 36 million subscribers. Just 2.9 percent of Apple customers subscribe, however. Apple Pay usage is also low, despite the fact that it's available in more than 50 percent of retail locations in the United States.

According to Huberty, Morgan Stanley is confident in Apple's growth through services monetization, with the firm setting a price target of $203 on Apple shares, which are currently trading at ~$170.

As Tim Cook often says, Apple's services category has already reached the size of a Fortune 100 company, and Apple has set a goal to double its 2016 services revenue by 2020, a target the company is well on its way to hitting.
Apple last week shared a new support document that's designed to help App Store and iTunes users avoid phishing emails that mimic legitimate emails from Apple.

In the document, Apple outlines techniques to identify an actual App Store or iTunes email, which the company says will always include a current billing address, something scammers are unlikely to have access to.

An example of a well-crafted phishing email

Apple also says that emails from the App Store, iBooks Store, iTunes Store, or Apple Music will never ask customers to provide details like a Social Security Number, mother's maiden name, a credit card number, or a credit card CCV code.

Apple recommends that customers who receive emails asking them to update their account or payment information do so directly in the Settings app on an iPhone, iPad, or iPod touch, in iTunes or the App Store on a Mac, or in iTunes on a PC rather than through any kind of web interface.

Customers who receive a suspicious email can forward it to reportphishing@apple.com, and any customer who may have entered personal information on a scam website should update their Apple ID password immediately.

Scam and phishing emails like those Apple describes in this support document are not new, but at the current time, there's a new wave of legitimate-looking emails going around that look much like Apple emails that can easily fool customers who don't know what to look for.
Following a discount on bundles for movies in the Cloverfield and Mission: Impossible franchises earlier this week, Apple on iTunes has now launched a collection of "Award Winning" film bundles focused on categories from the Academy Awards. The sale is debuting just under one month before the 90th Academy Awards on Sunday, March 4.

The categories include Best Actor, Best Actress, Best Picture, and vary from time periods like Classic to Contemporary. Each HD bundle is priced at $19.99, allowing those interested to grab four movies for the price of about two.


There are also a few "Under $10" Oscar film categories lined throughout the iTunes Movies store, broken into sections including "Best Original Screenplay" and "Best Adapted Screenplay." In the list below you'll find all of the Award Winning bundles, a few films from the Under $10 categories, and some other recent releases on iTunes that received notable discounts this week.

$19.99 Award Winning Bundles (HD)

2018 Oscar Nominations

Under $10 Oscar Winners

Recent 4K Price Drops

For more of the Oscars-related discounts on iTunes, you should be able to find the Award Winning bundles and Under $10 films featured heavily in the storefront's rotating carousel and just below the New and Noteworthy section, respectively.

If you don't yet have the Apple TV 4K to watch 4K iTunes movies on, don't forget that DirecTV Now's sale on the device remains ongoing in 2018 after initially launching last November. With the offer, when you sign up for four months of the streaming TV service at an upfront cost of around $140, you'll get the 32GB Apple TV 4K at no cost.
Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This means that you can get the latest 32GB Apple TV 4K for about $40 cheaper than its traditional price point of $180, and if you're not a fan of DirecTV Now when the four months end, you can cancel the service at any time. Check out our original blog post on the DirecTV Now/4K Apple TV offer for more information, and head over to our full Deals Roundup to discover other sales happening this week.